Former Flickr Product Chief Lands At Bitly

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, March 16th, 2011

Flickr’s recently departed product chief Matthew Rothenberg is landing in a new job in New York City. He was just hired by bitly to become its new VP of Product. He will be moving from California. Score another one for the New York startup scene.

Rothenberg’s decision to leave Flickr, which he says has more to do with personal reasons, is nevertheless seen as yet another sign that Flickr is ailing under Yahoo. As MG noted:

He made a “personal decision” — Yahoo clearly wants avoid the impression that he’s leaving a sinking ship. But there’s a reason we’ve kept hearing rumors about his imminent departure: the situation is not great inside the once proud service.

On the bright side, the fact that Bitly is hiring him says a lot about its ambitions to build out more consumer-facing services. Flickr is still arguably one of Yahoo’s best products, and the man who was in charge of making them an enjoyable experience will now be bringing his talents to bitly. You might think of bitly as just a URL shortener, but stay tuned. Theres a lot more coming.

Bitly CEO John Borthwick tells us that the company is “about the real time link data stack,” and a handful of services will launch in the coming months, including News.me, that illustrate the value of this data stack. He also revealed a few impressive stats regarding Bitly’s business and link-sharing. Last month, Bitly saw 7 billion clicks on its links and currently supports 8500 white label partners.

Company: bitly
Website: bit.ly
Launch Date: 2008
Funding: $30M

bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location...

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Company: Flickr
Website: flickr.com
Launch Date: 2004

Former game designers Stewart Butterfield and Caterina Fake created Flickr, an online photo sharing network, in 2004. Flickr, which began as a photo-sharing feature of their gaming project, has since then blossomed into one of the premiere photo-sharing sites on the web. Yahoo purchased Flickr for $35 million in March of 2005. Since then Flickr continues to compete with other photo-sharing giant Photobucket.

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