There are few things better than free beer. Mix that with melted cheese and toasted bread, and you have a combination that satisfies even the deepest of human desires. And they’re available just outside the main convention center at SXSW, both free of charge.
The food is being provided by GroupMe, the group messaging app that, along with competitors like Beluga and Fast Society, has received plenty of buzz in the buildup to SXSW. We swung by their food stand for an interview with cofounders Jared Hecht and Steve Martocci (and to grab some food for ourselves). Tune in to learn how things have gone for GroupMe so far in Austin, why they chose to give away grilled cheese sandwiches, and adventures in Phish concert parking lots.
Oh, and sorry for calling it “South by”. I hate when people do that.
GroupMe is a group messaging service that lets you stay in touch with groups of people via mobile phones and the web. The service allows you to effortlessly group text with the people in your life that are important to you. It’s totally free and works on every phone. GroupMe is based in New York and was founded in May 2010 at the TechCrunch Disrupt Hackathon. In August 2011, GroupMe was acquired by Skype, which was subsequently acquired by Microsoft...
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