According to the press statement, this exclusive trailer premiere marks a first for both the studio and Twitter. People can follow the account @Super8Movie to stay abreast of news updates and a first look at the trailer, and also use the hashtag #Super8Movie to share information about the movie with their friends.
Facebook isn’t completely out of the picture, though – Paramount Pictures is syncing its Twitter account with Facebook to connect the conversation between the two platforms.
Said Amy Powell, Paramount’s EVP of Interactive Marketing Strategies & Film Production:
“With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the SUPER 8 trailer here first.”
SUPER 8 will be released by Paramount Pictures nationwide on June 10th.
You can watch the trailer here.