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The Chevy Orlando Play-Doh Edition Hits London Streets

Matt Burns

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Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Thursday, March 10th, 2011
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Londoners, did you wake up to the sweet aroma of Play-Doh this morning? That’s the Chevy Orlando MPV. Or rather, that smell is from the 1.5 tons of Play-Doh making up a 1:1 scale model of Chevy’s upcoming people mover. The automaker polled 1,000 UK adults to figure out the most popular toy of their youth. Play-Doh won and even beat out LEGO by 17%. Of course this is just a bit of pliable viral marketing, but everyone loves Play-Doh — and the truck isn’t so bad either.

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