The round was co-led by Accel Partners and Atomico Ventures, the VC firm created by Skype co-founder Niklas Zennström, who will be joining Rovio’s board. ‘Super angel fund’ Felicis Ventures also participated.
Currently, Angry Birds is played by 40 million monthly active users. The company has 50 employees in Espoo, Finland – up from 40 in December 2010.
Rovio says the investment will enable the company to increase its reach internationally, and across markets including mobile, social media and other platforms, and via merchandising and media production and partnerships. The company announced earlier plans to roll out an online Angry Birds experience towards next Summer, as well as developing games for all major consoles later in the year.
The company recently announced that sales of Angry Birds plush toys have passed 2 million units. Angry Birds virtual goods are also in demand: 40% of new customers on the iOS platform purchase the Mighty Eagle downloadable content.
(Image credit: Bad Piggy Bank/Rovio – via Laptop-DRV)
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.