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    Dennis Crowley Unsubscribes From Unsubscribe.com; World Explodes

    Erick Schonfeld

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    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Tuesday, March 8th, 2011
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    A few days ago, Foursquare founder Dennis Crowley sent out the mildly amusing Tweet above declaring that he was unsubscribing from Unsubscribe.com, a service that aims to help you clean up your inbox by making it one-click easy to unsubscribe from mailing lists. It works pretty much as advertised. The problem is that it puts you on its own mailing list and periodically sends emails reminding you to use the service.

    Yeah, that kind of defeats the purpose. Unsubscribe.

    But what happens when a high profile CEO like Crowley tells his 26,576 Twitter followers that he’s had it with your product? Apparently, the world explodes. It’s so meta.

    The folks at Unsubscribe.com really want Crowley back. So much that they actually created the video below to show him what the consequences of his actions might be. He’d better resubscribe, it warns, “unless you want to be the ‘Mayor’ of Mars.” I know, it seems a little desperate. Guys, he’s just not that into you.

    Crunchbase

    Company: Unsubscribe.com
    Website: unsubscribe.com
    Launch Date: May 2010
    Funding: $2.1M

    Unsubscribe is a powerful service that addresses a simple problem - getting rid of unwanted mailing lists. With the click of a button, users instantly send unwanted mailing lists to Unsubscribe.com for safe removal. Users can either download an Unsubscribe button to be used in their email client, or forward unwanted mail from any device. The custom button allows one to check off multiple emails at a time to Unsubscribe from, revisiting a brand new inbox.

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    Person: Dennis Crowley
    Website: denniscrowley.com
    Companies: foursquare, Fashism, Dodgeball, Google

    Dennis Crowley is a co-founder of Foursquare. Previously, he co-founded Dodgeball, a network of the same nature which sold to Google in 2005. He has been named one of the “Top 35 Innovators Under 35” by MIT’s Technology Review magazine (2005) and has won the “Fast Money” bonus round on the TV game show Family Feud (2009). His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine, Newsweek, MTV, Slashdot and NBC. He is...

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