Foursquare founder Dennis Crowley has been thinking about and building geo-social apps for ten years. In Part III of this episode of Founder Stories, he tells host Chris Dixon, “Now is our best shot to push that stuff out there . . . [and] invent the future.” What motivates him and his team is “just to get the deas out of our heads and get it into the hands of people.”
Crowley has been waiting a long time just for GPS chips to find their way into every phone, and now that is becoming a reality. It opens up so many possibilities beyond just the check-in. It can remind you of things you want to to do and recommend activities based on where you are and what your friends have done in the same place in the past. “If you think of the phone as a bunch of sensors stuck in this device connected to the network, how can I walk around the city and have the phone come alive and remind me, ‘Oh this is a place you should go to lunch” or “this is the place you read an article about 6 months ago.’”
Crowley also stalks about dealing with Internet celebrity (“building something helps keep you focused”), the pros and cons of being a high-profile startup (raising awareness versus signaling your strategy to competitors), and his notion of bookmarking the world. Just like Instapaper allows you to find stuff on the Web and Read It Later, we have this idea of ‘Do It Later,’” he says. You should be able to click on an article about a restaurant or artwork and add it to your Foursquare so that you can be reminded of it when whatever you want to do is nearby. He also wants to close the gap between publishers like the New York Times that “comes up with a list of the 50 best sandwiches” and the places that benefit when people seeking them out.
When you are done watching this video, be sure to check out Part I (on Foursquare’s origins) and Part II (on building a company). Now you also can subscribe to Founder Stories on iTunes.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...
Dennis Crowley is a co-founder of Foursquare. Previously, he co-founded Dodgeball, a network of the same nature which sold to Google in 2005. He has been named one of the “Top 35 Innovators Under 35” by MIT’s Technology Review magazine (2005) and has won the “Fast Money” bonus round on the TV game show Family Feud (2009). His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine, Newsweek, MTV, Slashdot and NBC. He is...
Chris Dixon is a Partner at and co-founder of Founder Collective. He is also a contributing writer for TechCrunch. He previously was the CEO and Co-founder of SiteAdvisor, which was acquired by McAfee, and Hunch, which was acquired by eBay. In addition to his work with Founder’s Collective, Chris is a personal investor in early-stage technology companies, including Skype, TrialPay, DocVerse, Invite Media, Gerson Lehrman Group, ScanScout, OMGPOP, BillShrink, Oddcast, Panjiva, Knewton, and a handful of other startups that...
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