Visibli, a startup that gives brands and companies a way to personalize links, has raised $500,000 in seed funding from Extreme Venture Partners and undisclosed angel investors.
Visibli solves a pain point for brands and companies that want to send outside links to fans and followers but want to personalize these links. Called the Engagement Bar, the StumbleUpon-like technology adds a bar on the top of any web page that allows brands to link to their own sites, videos, images and more. So when you link to a page, your customized Engagement Bar will appear at the top your linked page. Engagement Bars can incorporate a number of different types of content, including social widgets, online videos, links to Amazon, iTunes or Etsy stores.
In the past year, Visibli has signed a number of high-profile clients to use the service, including John Legend, Quincy Jones and Interscope Records. The company says that trials with these clients received a 5.35 percent engagement rate (in terms of click through rates), which is fifty times what these brands were seeing on non-Visibli enabled websites. And Visibli has launched a specific product for the music industry, that includes integration with iTunes, SoundCloud, FanBridge, and other interactive music sites.
SharedBy (fka Visibli) helps companies and content creators expand their digital audience, and promote their products through shared links. SharedBy’s Engagement Bar gives companies a valuable new tool to reach new audiences, while providing consumers with relevant content, promotions and e-commerce opportunities to sell their products and services. Sharedby’s platform provides detailed, real-time analytics for all links shared on social networks and the web, helping publishers optimize their content for maximum engagement.
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