Every year, Fortune magazine (where I started out as a reporter) comes out with its list of the Most Admired Companies in the world. In truth, it doesn’t really change much from year to year. Apple, once again for the fourth year in a row, is No. 1, as it should be. The company single-handedly created an entirely new class of touch computing with the iPad last year, and is on it’s way to becoming the most valuable company in the world.
Google is No. 2 (although, confusingly, it’s overall score of 8.22 is higher than Apple’s 8.16—it turns out that those are their industry scores not their separate Top 50 scores, a spokesperson explains, even though they are labeled “overall scores”). And Amazon comes in at No. 7. Microsoft hangs on at No. 9. So four of the top 10 companies are from the technology industry. And IBM is No. 12. After that, the list becomes a mixed bag, and even a little questionable. Cisco, Intel, Netflix, eBay, Sony, and Oracle also made the list. Netflix totally deserves to be there and maybe Cisco, but the others just seem to grandfathered in. Where’s Yahoo?
Actually, before you put too much credence into this list, however, Goldman Sachs also made the list at No. 25. Yes, that Goldman Sachs, the one that turned out to be too big to jail for its culpability in the financial crisis and is spending $3.4 billion in legal fees just to defend itself this year alone.
Here are the Top 10 Most Admired companies according to Fortune:
3 Berkshire Hathaway
4 Southwest Airlines
5 Procter & Gamble
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...