• The Pentax K-r Gets Yet Another Special Edition (In Japan)

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Tuesday, March 1st, 2011

    I don’t know what it is about Pentax and special editions, but today the company announced [JP] yet another one, for the K-r. This time, Pentax inked a licensing deal with Tokyo-based San-X to use their star cartoon character, super-cute bear Rilakkuma, in a special version of the camera.

    Apart from the now much cuter body, Pentax says users will see Rilakkuma when switching the camera on or off (see below). Needless to say, the device wasn’t changed technically.

    Pentax is bundling the K-r Rilakkuma special edition with a 18-55mmF3.5-5.6AL lens. The company already accepts pre-orders and will start shipping the camera on July 8 (price: $1,150). Ask specialized online store Rinkya if you need help in importing the device.

    blog comments powered by Disqus