MeFeedia Reports 63 Percent Of Web Video Is HTML5-Friendly

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, March 1st, 2011

The battle between Flash and HTML5 has largely revolved around video, with Flash proponents pointing out how lame it is to open up your browser on an iPad and not be able to play a Flash video. And yet HTML5-friendly video has quickly been adopted by a majority of video websites and video players. Today video search engine MeFeedia released some stats showing that 63 percent of the 30 million videos in its index are now HTML5-compatible. That number is up from 10 percent a year ago, 26 percent last May, and 54 percent in October, 2010.

MeFeedia indexes 30,000 video sites large and small, including Hulu, CBS, ABC, YouTube, Vimeo, Blip.tv, and DailyMotion. Among larger media sites, HTML5 video already reached two thirds last May, and is already above 90 percent, according to Encoding.com. In terms of mobile devices that don’t support Flash, they now account for 5 percent of MeFeedia’s video playbacks, up from 1 percent a year ago.

MeFeedia’s numbers may be more conservative, but they point in the same direction. HTML5 video, and the H.264 codec specifically, is the new standard for video. Okay, good. Now that we have that settled, we can all move on and keep watching videos on our iPads. Except maybe not because Google doesn’t like H.264. Uh-oh, here we go again.

Company: MeFeedia
Website: mefeedia.com
Launch Date: January 2007
Funding: $250k

MeFeedia powers video technology created to help consumers stay informed & entertained across a wide range of platforms. MeFeedia’s flagship product http://www.mefeedia.com & native apps reach audiences across the globe with video content from a huge variety of sources including; Hulu, Youtube, Dailymotion, Vimeo, CBS, ABC and thousands more. MeFeedia Network http://www.mefeedianetwork.com offers business focused video products that enable publishers to make the most of their content while reaching their audience anywhere & everywhere. MeFeedia is a privately held...

→ Learn more