Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed.
Adometry is today launching an integrated online advertising analytics suite designed to help advertisers verify, measure and optimize campaign performance across a variety of ad networks, publishers and media properties.
Adometry was originally founded in 2006 and raised $450,000 in angel funding according to its CrunchBase profile.
Click Forensics was founded in 2007 and raised $21 million from Austin Ventures, Sierra Ventures and Shasta Ventures.
Adometry, formerly Click Forensics, Inc., redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest...
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