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Yahoo To Shut Down MyBlogLog On May 24

Robin Wauters

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Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, February 24th, 2011
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Yahoo will soon kill off MyBlogLog, the service it acquired from the eponymous company behind it back in early 2007.

Here’s the message that was just emailed to all users (myself included):

Dear MyBlogLog Customer,

You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.

After May 24, 2011 your credit card will no longer be charged for premium services on MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit via the billing method we have on file for you. To make sure that your billing information is correct and up to date, visit https://billing.yahoo.com.

Questions?
If you have questions about these changes, please visit the Yahoo! MyBlogLog help pages.

We thank you for being a customer on Yahoo! MyBlogLog.

Sincerely,

The Yahoo! My BlogLog Team

MyBlogLog basically enabled you to track who was visiting your website or blog.

Not that the shutdown is much of a surprise. In a now-famous leaked internal slide, Yahoo already acknowledged that it would be ‘sunsetting’ the service (and others) at some point.

For your further reading pleasure:

Signal vs. Noise: What happens after Yahoo acquires you

RWW: Remembering MyBlogLog: It Could Have Been Even Bigger Than Delicious

Crunchbase

Company: MyBlogLog
Website: mybloglog.com
Launch Date: January 2005

MyBlogLog is a distributed blog social network that was founded in January 2005 by Eric Marcoullier and Todd Sampson. The service launched in March 2005 and was acquired by Yahoo in January 2007 for an estimated $10 million. In February 2008 MyBlogLog launched version 2 of the service, which included activity streams for users and additional social networking features.

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Company: Yahoo!
Website: yahoo.com
Launch Date: January 1, 1994
IPO: December 4, 1996, Nasdaq:YHOO

Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...

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