There’s been a lot of speculation in recent months about where Twitter would put down a European base in its efforts to expand its operation. Certainly I’ve been bugging them in the last few weeks about whether they would come to London. But now we have the answer: London it is – at least for five people whose jobs will be largely about sales and commercial partnerships.
And they are an Account Executive, Account Manager, Inside Sales Account Executive, Partner Manager and a Partnership Program Manager.
But dare we call it a “European HQ” yet? Well, Twitter’s head of International expansion Katie Jacobs Stanton says “Note: location of our Euro HQ is still TBD”.
So for now I guess we can only call it a sales office.
Having said that, London is a natural for a European HQ and Twitter would be in good company, with Google and Microsoft retaining big presences in the city. In addition, by being in London, not only will it be able to access the sizeable advertising agency sector, but Twitter would also be close to the centres of talent it may well consider hiring from, as we’ve argued in the past.
But the jury is still out – since Dublin is also a strong contender, holding the European HQs for Google, Linkedin, and Facebook, though largely for the low corporation tax there.