Twitter starts hiring sales people in London – but remains coy about Euro HQ

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There’s been a lot of speculation in recent months about where Twitter would put down a European base in its efforts to expand its operation. Certainly I’ve been bugging them in the last few weeks about whether they would come to London. But now we have the answer: London it is – at least for five people whose jobs will be largely about sales and commercial partnerships.

And they are an Account Executive, Account Manager, Inside Sales Account Executive, Partner Manager and a Partnership Program Manager.

But dare we call it a “European HQ” yet? Well, Twitter’s head of International expansion Katie Jacobs Stanton says “Note: location of our Euro HQ is still TBD”.

So for now I guess we can only call it a sales office.

Having said that, London is a natural for a European HQ and Twitter would be in good company, with Google and Microsoft retaining big presences in the city. In addition, by being in London, not only will it be able to access the sizeable advertising agency sector, but Twitter would also be close to the centres of talent it may well consider hiring from, as we’ve argued in the past.

But the jury is still out – since Dublin is also a strong contender, holding the European HQs for Google, Linkedin, and Facebook, though largely for the low corporation tax there.

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    […] This post was mentioned on Twitter by TechCrunch, LolCrunch, Chikodi Chima, Sangwook Lim, Fred and others. Fred said: RT @mikebutcher: Twitter starts hiring sales people in London – but remains coy about a Euro HQ http://bit.ly/eiS2CT […]

  • Dexter

    Don’t open office in London,is one of the more stressful city in Europe,Dublin is much better and of course corporation tax more lower.

    • immi

      They should put their servers in Iceland inorder to protect their customers’ privacy to the maximum.

  • Dexter

    Please ,true voice from Dublin.I work and live in London and it was a tradegy.

  • http://visionaforethought.wordpress.com/ Oflife

    Sales for what? #confused

    (0.59p a Tweet?) ;)

    • http://techlooser.com Sphinx Khan

      Thats the thing that first came to my mind as well? what is it that they sell any way? Adds?

      http://techlooser.com

    • Karthi Keyan

      What is Twitter?
      A) Link Sharing
      B) Social Link Sharing
      C) Link Sharing with Friends
      D) All the above & recently came out from Microblogging.

  • qp

    What about Zurich? As mentioned Google’s Zurich office is by far larger than the one in London..

    • Timber24

      Zurich sucks. When people open their mouths, you begin to realize they all suffer from a horrible throat condition… Somebody develop a medicine for that, please.

      My guess is, they will set up shop in Rolle, Switzerland. Nice tax incentives, beautiful countryside, stable country, great quality of life.

      • http://twitter.com/mikebutcher Mike Butcher

        But zero agencies to sell ads to.

      • guest

        European HQ (ie for tax purposes, perhaps data protection), does not have to be the sales hub – is unlikely to be.

      • Fred B.

        Btw, Yahoo went to Rolle, too.

      • Pascal

        Zurich is a fantastic city that manages to carry an international flair while remaining comparatively small in size. Most people there speak english pretty well.
        Saying that a language or dialect sounds like a throat disease isn’t nice or witty.
        It’s also would work for many english dialects as well, including some often heard in London and Dublin.

  • http://twitter.com/Diarmuid Diarmuid Wrenne

    Forget about Dublin or London. Cork is where they should locate!!! Seriously, the tax rate issue is misleading. When do you think Twitter is going to make a profit!! A good 5 years plus. While it will need some presence in the majour cities, an Irish base would be great for staff, tech (think Amazon AWS) and backoffice. That said, the lack of a direct air link between Dublin and the west coast might be an issue. Also, the IDA’s eye is off the ball now because of the General Election.

  • http://twitter.com/Diarmuid Diarmuid Wrenne

    Forget about Dublin or London. Cork is where they should locate!!! Seriously, the tax rate issue is misleading. When do you think Twitter is going to make a profit!! A good 5 years plus. While it will need some presence in the majour cities, an Irish base would be great for staff, tech (think Amazon AWS) and backoffice. That said, the lack of a direct air link between Dublin and the west coast might be an issue. Also, the IDA’s eye is off the ball now because of the General Election.

    • http://twitter.com/mikebutcher Mike Butcher

      Of course! Cork! (Facepalm).

  • http://www.colortonerexpert.com/HP-MICR-Toner-s/61.htm Micrtoners

    Lucky are those who will be hired.

  • http://twitter.com/john_dineen John Dineen

    Why oh why does Mike want Twitter in London so badly?

    • http://twitter.com/mikebutcher Mike Butcher

      Seriously, I’m actually not bothered. It makes sense from a sales perspective but in practice I think they will do what Google and Facebook do – one in Dublin one in London.

    • http://twitter.com/mikebutcher Mike Butcher

      Seriously, I’m actually not bothered. It makes sense from a sales perspective but in practice I think they will do what Google and Facebook do – one in Dublin one in London.

  • http://twitter.com/malcolmtyson Malcolm Tyson

    cool they’re looking for an expert sponsored tweet seller…

  • http://about.me/robkennedy Rob Kennedy

    Twitter London isn’t news. Twitter Bombay will be. Q4.

    p.s.
    call it what you will, Bombay sounds better than Mumbai any day of the week.
    don’t get me started on Burma… apparently, like the rest of history, it is long and complicated.

    http://tinyurl.com/6covnme

  • http://about.me/robkennedy Rob Kennedy

    Twitter London isn’t news. Twitter Bombay will be. Q4.

    p.s.
    call it what you will, Bombay sounds better than Mumbai any day of the week.
    don’t get me started on Burma… apparently, like the rest of history, it is long and complicated.

    http://tinyurl.com/6covnme

  • D Malone

    Dublin also has all major advertising agents, highly skilled workforce, good transport, cheap high spec housing, convention centres, in 2005 the economist intellegence unit ranked Ireland no.1 for quality of life compared to UK @29. Times have changed in Ireland but largely for the better for an inward investing multinational. But of course it’s all about the tax rate. Have you ever been to Dublin Mr.Butcher?

    • http://twitter.com/mikebutcher Mike Butcher

      Yes. Many times.

  • Guest

    may be missing biggest point which is tax. May have a large office in UK but have central management in Switzerland or Lux for tax reasons.

  • James Blair

    London? Dublin? Pshaw!! If you want great living, low taxes, workforce superior to that of England or Ireland, you’ve got to open your office in Warsaw or Prague.

  • James Blair

    London? Dublin? Pshaw!! If you want great living, low taxes, workforce superior to that of England or Ireland, you’ve got to open your office in Warsaw or Prague.

    • David Ryan2

      Well James, maybe there is great living, low taxes and a far more superior workforce to that of England or Ireland but I think you are missing the crucial point that the workforce is ENGLISH speaking (regardless if people of Warsaw/ Prague are fluent) and also the cultural disposition of Twitter would be far more aligned to that of England and Ireland then Warsaw or Prague…
      Also Twitter, like many of the other tech companies, will invest and commit to Countries that they know more about in terms of Political system, corruptions etc knowledge that you cannot read up on but can get from other companies that have already penetrated the country of choice….

  • http://pulse.yahoo.com/_2QWDQ6LIC2UI64EJGZ7NHLCTBM LoonyCutie652256

    You will never see a post: Twitter hire sales people in China. Why? Because in China, you can’t access Twitter at all! :) But Groupon.com can enter the China. Why? It’s just business not any real time news. Anyone wants to do Groupon business? I have a friend create a Groupon Clone only sell for $299, if anyone interested please check http://www.joomabc.com

  • http://twitter.com/andrewpascoe pascoe

    It looks like only two roles are for UK? The account exec and acc manager? The other 3 listed look like they’re in SF?

  • Richard

    Saying it’ll be in “London” isn’t very useful considering the size of it.

    For starters, they could go somewhere in zone 6 which would be a fair old slog outside of the city. However even if you consider it to (more realistically) be zone 1 or 2, that could still mean a commute of 40-50 minutes if you happen to live on the other side of the city.

    As an example, commuting from Richmond to Farringdon (where last.fm are) would take you 56 minutes whereas commuting from Richmond to Victoria (where Google are) would only take you 26 minutes.

  • http://www.muslimmarriage-events.co.uk donna

    good to hear abt twiiter also expanding there services through out the world… hope it will give competion to facebook///

  • Scotus

    Multinational tech companies don’t locate in Ireland due to low corporate tax rates. If that were the case then every company would have a brassplate headquarters in Zug in Switzerland (admittedly there are loads there!) Google just bought another building beside their existing one for $100M last week and are supposedly planning on developing another 2 larger ones in the same area. I don’t think they need that many accountants to tot up cash for the low tax rate.

    Instead they locate in Ireland because actual work can be done in Ireland with the highly educated workforce etc. etc. but also because Ireland’s relatively straightforward corporate tax system allows for profits from other countries to be repatriated to Ireland. Other countries in the EU have much more complex tax systems which hamstring companies out of certain types of activities but also allow much more creative accounting to take place. Take France for example with it’s 33.3% headline corporate tax rate, but 1/3 of French companies paid 0% last year.

  • Lavender

    How does one find out where they are recruiting #perfectforthejob

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