• Twitter starts hiring sales people in London – but remains coy about Euro HQ

    Thursday, February 24th, 2011

    Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

    There’s been a lot of speculation in recent months about where Twitter would put down a European base in its efforts to expand its operation. Certainly I’ve been bugging them in the last few weeks about whether they would come to London. But now we have the answer: London it is – at least for five people whose jobs will be largely about sales and commercial partnerships.

    And they are an Account Executive, Account Manager, Inside Sales Account Executive, Partner Manager and a Partnership Program Manager.

    But dare we call it a “European HQ” yet? Well, Twitter’s head of International expansion Katie Jacobs Stanton says “Note: location of our Euro HQ is still TBD”.

    So for now I guess we can only call it a sales office.

    Having said that, London is a natural for a European HQ and Twitter would be in good company, with Google and Microsoft retaining big presences in the city. In addition, by being in London, not only will it be able to access the sizeable advertising agency sector, but Twitter would also be close to the centres of talent it may well consider hiring from, as we’ve argued in the past.

    But the jury is still out – since Dublin is also a strong contender, holding the European HQs for Google, Linkedin, and Facebook, though largely for the low corporation tax there.

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    • http://topsy.com/eu.techcrunch.com/2011/02/24/twitter-starts-hiring-sales-people-in-london-but-remains-coy-about-euro-hq/?utm_source=pingback&utm_campaign=L2 Tweets that mention Twitter starts hiring sales people in London – but remains coy about Euro HQ — Topsy.com

      [...] This post was mentioned on Twitter by TechCrunch, LolCrunch, Chikodi Chima, Sangwook Lim, Fred and others. Fred said: RT @mikebutcher: Twitter starts hiring sales people in London – but remains coy about a Euro HQ http://bit.ly/eiS2CT [...]

    • Dexter

      Don’t open office in London,is one of the more stressful city in Europe,Dublin is much better and of course corporation tax more lower.

    • Dexter

      Please ,true voice from Dublin.I work and live in London and it was a tradegy.

    • http://visionaforethought.wordpress.com/ Oflife

      Sales for what? #confused

      (0.59p a Tweet?) ;)

    • qp

      What about Zurich? As mentioned Google’s Zurich office is by far larger than the one in London..

    • http://twitter.com/Diarmuid Diarmuid Wrenne

      Forget about Dublin or London. Cork is where they should locate!!! Seriously, the tax rate issue is misleading. When do you think Twitter is going to make a profit!! A good 5 years plus. While it will need some presence in the majour cities, an Irish base would be great for staff, tech (think Amazon AWS) and backoffice. That said, the lack of a direct air link between Dublin and the west coast might be an issue. Also, the IDA’s eye is off the ball now because of the General Election.

    • http://twitter.com/Diarmuid Diarmuid Wrenne

      Forget about Dublin or London. Cork is where they should locate!!! Seriously, the tax rate issue is misleading. When do you think Twitter is going to make a profit!! A good 5 years plus. While it will need some presence in the majour cities, an Irish base would be great for staff, tech (think Amazon AWS) and backoffice. That said, the lack of a direct air link between Dublin and the west coast might be an issue. Also, the IDA’s eye is off the ball now because of the General Election.

    • http://www.colortonerexpert.com/HP-MICR-Toner-s/61.htm Micrtoners

      Lucky are those who will be hired.

    • http://twitter.com/john_dineen John Dineen

      Why oh why does Mike want Twitter in London so badly?

    • http://twitter.com/malcolmtyson Malcolm Tyson

      cool they’re looking for an expert sponsored tweet seller…

    • http://techlooser.com Sphinx Khan

      Thats the thing that first came to my mind as well? what is it that they sell any way? Adds?

      http://techlooser.com

    • Timber24

      Zurich sucks. When people open their mouths, you begin to realize they all suffer from a horrible throat condition… Somebody develop a medicine for that, please.

      My guess is, they will set up shop in Rolle, Switzerland. Nice tax incentives, beautiful countryside, stable country, great quality of life.

    • http://about.me/robkennedy Rob Kennedy

      Twitter London isn’t news. Twitter Bombay will be. Q4.

      p.s.
      call it what you will, Bombay sounds better than Mumbai any day of the week.
      don’t get me started on Burma… apparently, like the rest of history, it is long and complicated.

      http://tinyurl.com/6covnme

    • http://about.me/robkennedy Rob Kennedy

      Twitter London isn’t news. Twitter Bombay will be. Q4.

      p.s.
      call it what you will, Bombay sounds better than Mumbai any day of the week.
      don’t get me started on Burma… apparently, like the rest of history, it is long and complicated.

      http://tinyurl.com/6covnme

    • D Malone

      Dublin also has all major advertising agents, highly skilled workforce, good transport, cheap high spec housing, convention centres, in 2005 the economist intellegence unit ranked Ireland no.1 for quality of life compared to UK @29. Times have changed in Ireland but largely for the better for an inward investing multinational. But of course it’s all about the tax rate. Have you ever been to Dublin Mr.Butcher?

    • http://twitter.com/mikebutcher Mike Butcher

      Yes. Many times.

    • http://twitter.com/mikebutcher Mike Butcher

      Of course! Cork! (Facepalm).

    • http://twitter.com/mikebutcher Mike Butcher

      But zero agencies to sell ads to.

    • Guest

      may be missing biggest point which is tax. May have a large office in UK but have central management in Switzerland or Lux for tax reasons.

    • James Blair

      London? Dublin? Pshaw!! If you want great living, low taxes, workforce superior to that of England or Ireland, you’ve got to open your office in Warsaw or Prague.

    • James Blair

      London? Dublin? Pshaw!! If you want great living, low taxes, workforce superior to that of England or Ireland, you’ve got to open your office in Warsaw or Prague.

    • http://pulse.yahoo.com/_2QWDQ6LIC2UI64EJGZ7NHLCTBM LoonyCutie652256

      You will never see a post: Twitter hire sales people in China. Why? Because in China, you can’t access Twitter at all! :) But Groupon.com can enter the China. Why? It’s just business not any real time news. Anyone wants to do Groupon business? I have a friend create a Groupon Clone only sell for $299, if anyone interested please check http://www.joomabc.com

    • http://twitter.com/andrewpascoe pascoe

      It looks like only two roles are for UK? The account exec and acc manager? The other 3 listed look like they’re in SF?

    • Richard

      Saying it’ll be in “London” isn’t very useful considering the size of it.

      For starters, they could go somewhere in zone 6 which would be a fair old slog outside of the city. However even if you consider it to (more realistically) be zone 1 or 2, that could still mean a commute of 40-50 minutes if you happen to live on the other side of the city.

      As an example, commuting from Richmond to Farringdon (where last.fm are) would take you 56 minutes whereas commuting from Richmond to Victoria (where Google are) would only take you 26 minutes.

    • Karthi Keyan

      What is Twitter?
      A) Link Sharing
      B) Social Link Sharing
      C) Link Sharing with Friends
      D) All the above & recently came out from Microblogging.

    • guest

      European HQ (ie for tax purposes, perhaps data protection), does not have to be the sales hub – is unlikely to be.

    • http://www.muslimmarriage-events.co.uk donna

      good to hear abt twiiter also expanding there services through out the world… hope it will give competion to facebook///

    • Scotus

      Multinational tech companies don’t locate in Ireland due to low corporate tax rates. If that were the case then every company would have a brassplate headquarters in Zug in Switzerland (admittedly there are loads there!) Google just bought another building beside their existing one for $100M last week and are supposedly planning on developing another 2 larger ones in the same area. I don’t think they need that many accountants to tot up cash for the low tax rate.

      Instead they locate in Ireland because actual work can be done in Ireland with the highly educated workforce etc. etc. but also because Ireland’s relatively straightforward corporate tax system allows for profits from other countries to be repatriated to Ireland. Other countries in the EU have much more complex tax systems which hamstring companies out of certain types of activities but also allow much more creative accounting to take place. Take France for example with it’s 33.3% headline corporate tax rate, but 1/3 of French companies paid 0% last year.

    • http://twitter.com/mikebutcher Mike Butcher

      Seriously, I’m actually not bothered. It makes sense from a sales perspective but in practice I think they will do what Google and Facebook do – one in Dublin one in London.

    • http://twitter.com/mikebutcher Mike Butcher

      Seriously, I’m actually not bothered. It makes sense from a sales perspective but in practice I think they will do what Google and Facebook do – one in Dublin one in London.

    • Fred B.

      Btw, Yahoo went to Rolle, too.

    • Lavender

      How does one find out where they are recruiting #perfectforthejob

    • http://www.incubaweb.com/twitter-se-expande-hacia-europa/ Twitter se expande hacia Europa | Incubaweb

      [...] TechCrunch, Twitter ya está alquilando en Reino Unido, eso sí, por ahora el equipo será pequeño, tan sólo [...]

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    • http://ciarannorris.co.uk Ciaran

      “though largely for the low corporation tax there.”

      Yes, but also the well educated, hard-working, English speaking workforce. Please don’t make patronising assumptions.

    • http://keepfakingit.com/ cian

      @Ciara, @D Malone, get over the nationalistic hubris. That ended in September 2008. Google, Facebook, Intel, HP, Apple etc. None would be in Ireland to the extent they are without low corporation tax. And if I’m Twitter and I read Vanity Fair or any other piece of economic analysis over the past couple of years I’m not sure I go near Ireland. Its “hard working” workforce weren’t educated enough to avoid an epic recession, and will have to work even harder to pay off that negative equity.

    • David Ryan2

      Well James, maybe there is great living, low taxes and a far more superior workforce to that of England or Ireland but I think you are missing the crucial point that the workforce is ENGLISH speaking (regardless if people of Warsaw/ Prague are fluent) and also the cultural disposition of Twitter would be far more aligned to that of England and Ireland then Warsaw or Prague…
      Also Twitter, like many of the other tech companies, will invest and commit to Countries that they know more about in terms of Political system, corruptions etc knowledge that you cannot read up on but can get from other companies that have already penetrated the country of choice….

    • http://fr.techcrunch.com/2011/02/24/twitter-recrute-en-europe-et-au-japon/ Twitter recrute en Europe et au Japon

      [...] d’un article de Mike [...]

    • http://twitter.com/markstanley Mark Stanley

      Go Dublin!

    • http://twitter.com/markstanley Mark Stanley

      Go Dublin!

    • http://twitter.com/markstanley Mark Stanley

      Go Dublin!

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      [...] Twitter starts hiring sales people in London but remains coy … [...]

    • Pascal

      Zurich is a fantastic city that manages to carry an international flair while remaining comparatively small in size. Most people there speak english pretty well.
      Saying that a language or dialect sounds like a throat disease isn’t nice or witty.
      It’s also would work for many english dialects as well, including some often heard in London and Dublin.

    • http://www.kuandika.com/6173/inizia-lespansione-europea-di-twitter/ Inizia l’Espansione Europea di Twitter « – KUANDIKA – News e Notizie su Social Media & Web

      [...] aveva affermato che nel 2011 prevedeva di assumere un piccolo numero di persone. Ora sta iniziando a fare quelle assunzioni.Twitter sta iniziando la sua espansione in Europa assumendo del personale [...]

    • http://ciarannorris.co.uk Ciaran

      Despite the name I’m actually English, so won’t be getting nationalistic in Dublin anytime soon, or at least not till we play Ireland in the 6 Nations. I’d never deny the attractions of the tax system, but that simply can’t be the only reason, otherwise they’d be based in the Bahamas. If you read this week’s Economist there’s a very balanced, pragmatic piece on the situation in Ireland, which covers many of these points.

      And could you please point out a Western country that was clever enough to avoid a recession?

    • http://twittermania.nl/2011/02/twitter-werft-personeel-londen/ Twitter werft personeel in Londen | Twittermania

      [...] was daarbij al in beeld en het lijkt er nu ook echt op dat de nieuwe vestiging daar komt. Volgens Techcrunch heeft Twitter 5 vacatures in de Britse hoofdstad. Katie Jacobs Stanton, die het kantoor gaat [...]

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    • http://ciarannorris.co.uk Ciaran

      Despite the name I’m actually English, so won’t be getting
      nationalistic in Dublin anytime soon, or at least not till we play
      Ireland in the 6 Nations. I’d never deny the attractions of the tax
      system, but that simply can’t be the only reason, otherwise they’d be
      based in the Bahamas. And could you please point out a Western country
      that was clever enough to avoid a recession?

    • http://ciarannorris.co.uk Ciaran

      Despite the name I’m actually English, so won’t be getting
      nationalistic in Dublin anytime soon, or at least not till we play
      Ireland in the 6 Nations. I’d never deny the attractions of the tax
      system, but that simply can’t be the only reason, otherwise they’d be
      based in the Bahamas. And could you please point out a Western country
      that was clever enough to avoid a recession?

    • http://marketpilgrim.com/2011/02/26/2262011-blogs-update/ 2/26/2011 Blogs Update « MarketPilgrim

      [...] Twitter starts hiring sales people in London but remains coy … [...]

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      [...] surrounding the mass online breach of so-called “super injunctions” will not deter Twitter from opening a new office in London. In fact, it looks as though its first UK-based employee is Tony Wang, who moved over from San [...]

    • immi

      They should put their servers in Iceland inorder to protect their customers’ privacy to the maximum.

    • http://twitter.com/liamlowe Liam Lowe
    • http://www.firstpost.com/tech/twitter-picks-dublin-over-london-for-international-hq-93002.html Twitter picks Dublin over London for international HQ | Firstpost

      [...] social media app Tweetdeck, which is acquired in May 2011 for a price cited between $40m and $50m. When Twitter began hiring staff in London, speculation increased it would be the location for company’s European HQ, but it’s now clear [...]

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