togetherville

Disney Acquires Social Network For Kids Togetherville

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Disney has just acquired Togetherville, a social network for kids 10 years of age or younger, we’ve confirmed with the company. Terms of the acquisition are not being disclosed at the moment.

Togetherville, which exited beta last year, mimics the experience of adult social networking sites, i.e. Facebook but in an age-appropriate and parent-monitored environment. Togetherville promises a safer, more secure environment, where parents can moderate who their children are connecting with. Parents approve each of their child’s friends, and can also connect with other parents using Facebook’s social graph.

Parents can easily interact with their kids in Togetherville, while kids have their very own social community and login to engage with friends, play games, watch videos, and create art. Children create “neighborhoods” from Facebook friends, and can connect through School Communities, which allows parents and kids connect with school friends without requiring the parents to be connected via Facebook.

We were tipped off on the acquisition by a reader. The site’s terms of service, it states: “Welcome to the Internet sites of the Walt Disney Internet Group (“WDIG”). “WDIG Sites” include Disney.com, ABCNEWS.com, ABC.com, ESPN.com, DisneyShopping.com, Go.com, Movies.com, FamilyFun.com, and other Internet sites on which these terms of use are posted.” Another clue is CEO and founder Mandeep Dhillon’s LinkedIn profile, which now states he is “Vice President, Togetherville at The Walt Disney Company.”

Disney’s past acquisitions include Playdom, Tapulous, and Marvel.

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