Sex.com: Now Officially The Most Expensive Domain Name In The World

Tuesday, February 22nd, 2011

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

The recent sale of sex.com, brokered by domain marketplace operator Sedo, has resulted in a Guinness World Record for “most expensive internet address domain name”.

Sex.com was sold for $13 million by Escom to Clover Holdings on 17 November 2010.

To put this in some context: in its 10 years of existence, Sedo says it has brokered about $400 million worth of domain names, including a number of other seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.

Needless to say, the Guinness World Record will only further strengthen the notion of sex.com being the most valuable domain name on the Internet, although we should note that there’s always a slight chance a higher price for another domain name was paid at some point, in a private transaction.

Also see: So You Just Bought Sex.com For $13 Million – Now What?

Company: Sedo
Website: sedo.com
Launch Date: February 8, 2001

Sedo offers our users all the tools needed to buy and sell domains among a community of users stretching around the world, including domain appraisals, brokerage services, promotion and last, but not least, Sedo’s popular domain parking program.

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