• UberMedia CEO Bill Gross: Twitter Turn-Off "Took Us By Surprise," But "We Will Change"

    Friday, February 18th, 2011

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    I just got off the phone with UberMedia CEO and Idealab founder Bill Gross on the heels of Twitter’s suspension of two of UberMedia’s products, UberTwitter and Twidroyd, for violating Twitter’s API rules. The violations in question concern trademark, privacy, and monetization.

    Gross tells me, “We just talked to Twitter and discussed the various issues they raise. It took us by surprise because they didn’t raise them before. We started making the changes”

    UberTwitter will change its name to UberSocial. The privacy issues are related to handling Tweets longer than 140 characters. And the monetization issue, Gross believes, has to do with Twitter’s belief that UberMedia is using affiliate links, which he says it is not. But he is eager to comply with Twitter’s requests and be back in its good graces. “Whatever it is we will change it,” he says.

    Gross says that he spoke to Twitter to better understand what the issues were and he is “comforted by the fact” that an executive there told him that if he gets UberMedia’s products back into compliance, Twitter will reinstate them. So what message is Twitter trying to send by going after such a big member of the Twitter eco-system in such a public way? “I think that what Twitter is saying is we really, really want you to comply with the terms of service.” Uh-huh.

    Company: UberMedia
    Website: ubermedia.com
    Launch Date: March 2010
    Funding: $26.6M

    UberMedia (formerly postup) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. The company is focused on driving innovation in user experiences across a range of online and mobile platforms. UberMedia also provides advertisers and brands with new ways to engage and communicate with consumers via Twitter through its family of apps. Located in Pasadena, California, UberMedia is...

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    Company: Twitter
    Website: twitter.com
    Launch Date: March 21, 2006
    Funding: $1.16B

    Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...

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