Bing Friends Facebook With New Version Of Toolbar

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, February 17th, 2011


Bing is rolling out a new version of its toolbar today, that features deeper integrations with search, Facebook, email clients and more. You access your Hotmail, Yahoo Mail or Gmail accounts and you can bring in your Facebook network and push status updates from the actual bar.

Unfortunately, it’s only available for Windows and IE right now. Microsoft says the approach for the new version was “make the stuff you do every day online easier,” hence the integration with Facebook, search and email. One notable difference in the new version is that the search box is smack in the center of the toolbar. Search history, suggestions and deep links are all marked distinctly in the box (by color) to help users search faster.

The deepest integration seems to be with Facebook. The toolbar will have notification capabilities for new status updates, messages and more, and will allow you to access your news feed, and comment on or like an update within the toolbar. Users can also view friends photos in a collage format.

The toolbar integrates with Hotmail, Yahoo Mail and Gmail and allows users to quickly preview email. Another key component of the new version are alerts, which will appear and fade away unless you click on the notification. For now, the toolbar will include Facebook and E-mail alerts as well as alerts for breaking news (with a short summary of the headlines), weather advisories, translation alerts (when there is web content available for translation), new Bing Rewards offers and more.

Bing’s search share is steadily climbing and this toolbar is surely going to be useful for power Bing users. My only issue with the UI is that it could get cluttered (and distracting) with all of the information, notifications and alerts turned on.

Company: Microsoft
Website: microsoft.com
Launch Date: April 4, 1974
IPO: NASDAQ:MSFT

Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...

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