Entertainment publisher and lover of capital letters BUZZMEDIA this morning announced that it has acquired The Frisky from Turner Broadcasting System (TBS). Originally launched in 2008, The Frisky focuses on a female audience with entertainment news, celebrity, fashion and women’s lifestyle items.
According to comScore, the site attracted 2 million monthly readers, on average, in 2010. The site will now join BUZZMEDIA’s line-up, which includes complimentary, if not a bit overlapping, websites like Celebuzz, Buzznet, Concrete Loop, TheSuperficial and SocialiteLife.
Turner, meanwhile, is said to shift its focus on sites that tie more closely to its own digital news, entertainment and sports-driven properties.
Buzzmedia is defining digital culture, publishing more than 40 leading brands whose original voices define their categories. Buzzmedia reaches one in four millennials in the U.S. monthly through its portfolio of award-winning and influential brands including: SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky!, Concrete Loop, Brooklyn Vegan and Punknews. As measured...