In The Future, We Won't Even Know How To Open A Cereal Box Without A Mobile Phone

Jay Donovan

By night, Jay writes for TechCrunch and has been contributing to the blog since 2009. By day, he manages Digital Strategy for Alliance Data. Prior to that, he held Art Director and Designer jobs at GSW Worldwide and Resource Interactive leading interaction design and mobile prototype projects. You can reach reach him at jaydonovan at crunchgear dot com. → Learn More

Thursday, February 10th, 2011

The Mobile World Congress kicks off next week in Barcelona and sure to be a relevant part of that week-long conversation will be Augmented Reality. With several companies bringing new AR services to the market, Metaio sent out a press release this morning with yet another demo illustrating the value of the concept. Hot on the heels of their recent campaign with USA Today, this little demo video surfaces to show how “markerless computer vision” can assist with everyday activities.

I have to tell you, I battle with our office printer weekly, and I am waiting for an AR demo to surface that puts a big bull’s-eye on it so I can go all “Office Space” on that thing. Metaio, can you please hook us up with one?

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