Socialware, which bills itself as a social middleware company, has raised $3 million in additional funding from its current roster of investors, which includes FLOODGATE, G-51 Capital and Silverton Partners, bringing its total to $4.8 million.
Socialware provides the technology and social networking compliance tools to enable the highly regulated financial services industry, specifically, to engage with clients and partners via social networks within a solid framework.
The company says it currently services nearly 100 customers, which include five of the top insurance companies in the United States, as well as other major financial brands.
At the helm of Socialware we find Chad Bockius, previously at Bazaarvoice and BetweenMarkets, who started out leading the startup’s marketing and product strategy before transitioning to the CEO role.
At Socialware, weâ€™ve made it our mission to transform the way that companies and their employees engage, communicate and collaborate with clients, partners and one another. Public social technologies such as Facebook, LinkedIn and Twitter have reshaped the way we communicate in our personal lives and are now entering the enterprise. These new platforms are changing the economics of software.