Tech Super Bowl Ads Didn't Hit Home – Salesforce And Go Daddy Most Disliked

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, February 7th, 2011

I’ve witnessed the media frenzy that comes with the Super Bowl – and the commercials that air on TV before, during and after the event – from a distance (from Belgium, to be more precise) several times now, and still can’t be anything but baffled by its sheer ferociousness. TechCrunch also did its part by listing all tech-related Super Bowl ads.

Question is: did people dig them? Not really, says Hulu, which had its users cast votes on their favorite commercials across all 69 Super Bowl ads on its AdZone site.

Ads from technology companies were nowhere to be seen, save from one category: ‘Overall Most Disliked Ads’. Salesforce makes up 2/3 of that particular top 3, which I guess is also an achievement. Go Daddy‘s “The Contract” rounded out the list of most disliked commercials.

The ‘most liked’ category was led by Volkswagen’s “The Force,” edging out Bridgestone’s “Carma.” Number 3 was Volkswagen’s “Black Beetle”.

We give you the top three most disliked Super Bowl ads on Hulu:

1) Salesforce: Chatter.com Launch: Still Doing Impossible Things

2) Salesforce: Chatter.com Launch: Do Impossible Things

3) Go Daddy: The Contract

Company: hulu
Website: hulu.com
Launch Date: March 1, 2007
Funding: $100M

Founded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partners and the Hulu team share in the ownership stake of the company. Hulu is an online video service that offers a selection of hit shows, clips, movies and more at Hulu.com, numerous destination sites online, and through the ad-supported subscription service, Hulu Plus. Hulu...

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