• Appbistro Announces Appstores.com White-label App Store Platform

    Monday, February 7th, 2011

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    App marketplace for Facebook pages Appbistro has expanded its scope today and announces its transition to Appstores.com. Like a non-enterprise Appia, Appstores will offer publishers the ability to create their own app stores like a (hypothetical) http://apps.techcrunch.com or http://apps.simplegeo.com. Says Appbistro founder Ryan Merket, “Every single company we talked to wanted their own app store.” So they made the decision to solve that problem.

    The Facebook-centric Appbistro platform will continue with business as usual and be one branch of the many pronged Appstores.com network. Merket says that he has no plans of charging publishers for the service and one idea for a potential revenue stream is sponsored placement across the network of app stores, for example if a developer wants to highlight his app on TechCrunch’s appstore.

    Merket is working with a number of partners including SimpleGeo and Constant Contact in order to build a network of white-label appstores, with the premise of giving app developers distribution. The store will support iPhone, Android, Web and basically any kind of apps developers build.

    Since its launch at Disrupt, Appbistro has been responsible for 50K business app installs, 40K active users and has been responsible for creating 100 plus fan apps apps for Facebook. They have also hooked up with Personera to bring their Facebook app partners the ability to turn their Facebook pages into real life print products like calendars.

    Interested parties can sign up for the free beta today. Here’s a mockup of what a custom app store will look like below.

    Company: Appbistro
    Website: appbistro.com
    Launch Date: February 17, 2010
    Funding: $600k

    Appbistro is an application marketplace for Facebook pages. At Appbistro, page administrators can quickly find applications that they can easily plug into their pages and quickly increase the engagement and reach of their pages. The applications within the marketplace are built by known and vetted Facebook developers, and feature applications for Foursquare, Gowalla, Yelp, and more.

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