Verve Wireless, which helps local media companies monetize their mobile inventory, has acquired Deconstruct Media, a mobile advertising technology company founded by a team of former Advertising.com product and engineering execs.
Deconstruct offers an automated mobile display advertising system that allows mobile publishers to manage their ad sales and offer their ad inventory through a self-service interface. Advertisers, in turn, can review available advertising opportunities and buy ad campaigns directly using a credit card.
The system manages pricing, targeting, creative management and reporting. As a result of the deal, said Deconstruct system will be integrated into Verve’s Ad Manager platform.
Brent Halliburton, founder and chief executive officer of Deconstruct, will join Verve as VP of Product Management. He was previously Senior Director of New Product Development at Advertising.com.
Halliburton and the rest of the Deconstruct team – all former Advertising.com software developers – will be based out of Verve’s DC office. Terms of the deal were not disclosed.
Verve Wireless basically lends local publishers a hand in monetizing their media by providing them tools and services to manage their mobile ad sales businesses. The company is led by Tom MacIsaac, who was previously CEO of ExtendMedia, the IP video software company that was acquired by Cisco in 2010.
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