• One-Click Subscriptions Come To the iPad

    Wednesday, February 2nd, 2011

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    Apple exec Eddy Cue announced today at The Daily launch, as expected, that Apple will be enabling subscription pricing for news apps. There will be one-click subscription billing either weekly (99 cents) or yearly ($39.99). Apple is starting with The Daily, but Cue says “you will hear an announcement very soon for other publications.”

    Cue also notes that consumers have downloaded over 200 million news apps so far,and that was without subscription billing and generally poor experiences. The subscription billing solves a business model problem for media companies, but now they have to create compelling products that people will not only want to pay for but keep paying for over time.

    Asked whether The Daily would come to other tablets, Rupert Murdoch says, “As other tablets get established, we expect to be on all the major tablets.” But he also notes, “We believe this year, and maybe next year belong to Apple.”

    Related:

    Hands-On With The Daily (Demo Video)

    The Daily Event Liveblog: Follow Along As The Newspaper Hits The Information Age

    Who Is The Daily For?

    Murdoch: The Daily Will Cost $0.14 Per Day Or $0.99 Per Week

    What Are The Odds We’ll See An Android Version Of The Daily?

    Rupert Murdoch: “New Times Demand New Journalism”

    Company: News Corporation
    Website: newscorp.com
    Launch Date: 1980
    IPO: NASDAQ:NWS

    News Corp is the world’s largest media conglomerate company. News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America. Fox Interactive Media (FIM) oversees News Corporation’s Internet business operations. News Corp’s subsidiaries include: MySpace Slingshot Labs WSJ.com

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    Product: iPad
    Website: apple.com
    Company Apple

    The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The 3G is provided by AT&T, but comes unlocked with microsim cards on the GSM network. The 3G does not require a long-term contract. The iPad is a line of tablet...

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