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GraphEffect Raises $2 Million To Increase Brand "Likes" On Facebook

Alexia Tsotsis

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Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Tuesday, February 1st, 2011
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Facebook marketing platform GraphEffect has raised $2 million in financing from LowerMyBills founder Matt Coffin and x+1 president Stephano Kim as well as VC firms Thrive Capital, CrossCut Ventures, Rincon Venture Partners, Founder Collective, Lerer Ventures and Baroda Ventures.

GraphEffect helps brands and agencies leverage Facebook for advertising and lead generation purposes. The company, formerly called Focused Labs, relies on social performance algorithms to target Facebook ad campaigns, increase user engagement with Facebook fan pages and increase downstream conversions through the Facebook feed.

With the cost of advertising to convert a user into a fan on a brand’s Facebook page being estimated at $1.07 a fan, GraphEffect is in a lucrative business. The company is also participating in the Facebook Advertising API Beta, getting a first mover advantage in the Facebook ad management department.

The LA-based GraphEffect was co-founded by Clark Landry and James Borow and reached profitability in 2010. It will be using the new cash to bulk up their sales and technology divisions as well as expand the platform.

Said Borow about the new financing, “Over the past year we have driven millions of new fans and customers for our clients. Our goal from day one has been to become the leaders in the social advertising space, and we are confident in our ability to achieve this with the help of our new partners.”

Crunchbase

Company: SHIFT
Website: shift.com
Launch Date: January 1, 2010
Funding: $14M

SHIFT, the leading collaboration platform for marketers and agencies, provides access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing applications. Marketers now have a single platform and app ecosystem to manage, execute and work together throughout the lifecycle of a marketing plan. GraphEffect, SHIFT’s social advertising app, is only one of three apps in the world with Twitters Ads API access and the Facebook sPMD distinction. SHIFT customers include Fortune 500 brands such as American Express, Marriott,...

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