ShareThis, which you may be familiar with thanks to all the buttons online publishers worldwide have been plastering on their sites to lure you into spreading their content, is now live at roughly 1 million websites, aggregately reaching more than 400 million users.
The company has now tapped Kristen Fergason, formerly a marketer at Yahoo, as its new CMO to grow even more. In addition to her hiring, ShareThis has named Julie Greenhouse SVP Ad Sales & Business Development and Ben Slutter VP of Revenue and Ad Operations.
Both were with the company previously.
ShareThis allows users to share content from anywhere to anyone and also offers a so-called ‘social advertising platform’ called AudienceShare.
Fergason will henceforth lead ShareThis’ overall marketing strategy and execution. She previously held executive roles in marketing and business development at companies like Yahoo, where she was responsible for B2B marketing and industry outreach.
Fergason came to Yahoo with its acquisitions of Maven Networks, where she was VP of Marketing. She was also a member of the Major League Baseball Advanced Media executive team for six years, serving in a similar role.
ShareThis competes with companies like AddThis (which claims installs on 7 million domains and a reach of 1 billion users per month) and Gigya (which claims a reach of more than 280 million users across more than 500,000 sites).