AOL Europe has lead an acquision of video distribution network Goviral today, to the tune of $96.7 million. Goviral distributes branded video content for mainstream brands, as well as content producers and advertising agencies. Originally out of Copenhagen, the company now has offices across Europe. The initial purchase is for $74.1 million and $22.6 million in a two year earn out. It joins others AOL acquisitions in the last year including, StudioNow, 5min Media, Thing Labs, Pictela, about.me and, er, TechCrunch.

We’re hearing this deal was lead directly by Kate Burns, head of Europe for AOL.