I bumped into a cool startup in the hallways at the DLD Conference in Munich, and figured there’s only one good way to share what they’re building with you: shooting a quick video.
The name of the startup is Impossible Software, and their game is, essentially, dynamically bringing product placement to the digital video advertising industry.
Best way of learning more is by watching the video demos, really.
On a sidenote: I’ve covered upstarts that try to pull this type of video advertising off in the past, though I’ve sadly forgotten the names of those companies. I do remember that I was really critical of what they were doing, which in my view would essentially ruin much of the authenticity that makes – ok, some – user-generated videos great to watch, at least to a degree.
I’m still not so sure whether this is the future of video advertising or just the next generation of annoying video advertising, but I do think the technology behind this is very innovative.
A real eye-catcher, so to speak.
Impossible Software provides video composition and compression technology in real time at web scale with appropriate economics for brand marketers and advertisers. Advertisers deploy Impossible Advertising, the ability to customize pre-roll and in-banner video ads on demand. This enables remarketing/retargeting of video ads, dynamic optimization of video ad content, and customization of video content to viewer (mobile) context. Publishers deploy Impossible Advertising in conjunction with their ad servers to do remarketing/retargeting as well as format conversion to bring...
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