Eyeka launches in the US so big brands can crowd-source creative feedback

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One year ago, French startup Eyeka announced that it had raised €3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it’s officially launching in the US, with offices in San Francisco and New York.

Eyeka was initially launched in 2006 by French serial entrepreneur, Gilles Babinet. The platfrom often gets compared to the likes of participative creative agencies (like Creads, who has also been eyeing the US market since last year) but is really more of a consumer engagement community. Big brands leverage the platform to crowd-source feedback from a community of over 130,000 creative consumers. It’s kind of like what Innocentive does for solving scientific problems. And unlike what one might expect, all consumers give their feedback for free; apparently it’s all done out of pure pleasure or even a desire to give back or be recognized by various brands.

According to Eyeka’s CEO, François Pétavy, this model is more efficient than the traditional focus group. Companies are able to solicit feedback and get 100-200 responses from people in 76 counties in roughly 2 to 3 weeks.

Obviously, Eyeka’s decision to launch in the US is anything but surprising. Aside from the fact that a handful of French companies make the leap every year, Eyeka also did a soft launch in the US last year. And the company is already working with Coca-Cola, Microsoft and Kraft. I guess it probably also helps that the US is home to 1/3 of the Global 500.

  • http://jetlib.com/news/2011/01/19/eyeka-launches-its-crowdsourced-creative-feedback-platform-in-the-us/ Eyeka Launches Its Crowdsourced Creative Feedback Platform In The US | JetLib News

    […] Read the rest of this entry » […]

  • Rk

    >> And unlike what one might expect, all consumers give their feedback for free

    … that’s not the case. They have over $1 MM in prizes.

    • http://twitter.com/nicoballe nicolas duminil

      yeah it’s actually more than that; but only winners get prizes ;)

  • http://trendoloji.com/?p=940 Eyeka ABD’de Onun crowdsourced Creative Görüşleri Platform Başlattı

    […] Read the rest of this entry » […]

  • http://ravivora.com Ravi Vora

    I wonder if they take more interest in those who are “in the business” as well.

  • http://twitter.com/Crowdsourcing_ Crowdsourcing.org

    It’s a good news for the big brands in the US. That way, both Eyeka and the big brands can benefit!


  • timo

    eYeka engages consumers more effective, delivering more co-creative value to Brand clients, when it uses Social Messaging(TM) to engage targeted groups on the go, via customized messaging directly to their mobile phones, coupled with group and 1:1 chats, without check-ins, delays, click-throughs, distractions or loss of privacy. Only from PoKos!

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