Digital Marketing Company (And Lycos Owner) Ybrant Digital Raises $48 Million

Looks like investors are increasingly looking at India for financing fast-growing Internet companies. Helion, Accel Partners and Tiger Global just pumped $6 million into ecommerce site LetsBuy.com, and now digital marketing company Ybrant Digital has announced the closing of a $48 million round of funding, as combination of debt and equity.

Ybrant Digital says it will use this new round of funding to grow its reach, develop new technology, expand internationally and explore acquisitions.

Oak India Investments, an affiliate of Oak Investment Partners, participated in the new financing round; joined by current investors, Asia Pacific Capital, as well as ICICI Bank.

If the name Ybrant Digital sounds familiar, it’s probably because of its acquisition of search portal Lycos last year, for $36 million.

Founded in 2000, Ybrant Digital boasts offices in 20 countries, including US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia. The company provides digital solutions to brands like SAP, Porsche, UPS, Chevrolet and Lufthansa.

Ybrant Digital has partnerships in place with publishers like Facebook, Google, MSN, Yahoo!, Viacom and About.com.

Assuming the information in CrunchBase is still accurate, the Hyderabad, India-based company has raised a whopping $103 million to date.

Crunchbase

• YBRANT DIGITAL

Company: Ybrant Digital

Website: ybrantdigital.com

Launch Date: 1999

Funding: $103M

Ybrant Digital Limited, an Internet marketing services company, provides support services and software tools for online marketing. It offers end to end digital marketing services to direct marketers, brand advertisers, and marketing agencies using various digital communication tools, including display marketing, Facebook Marketing, e-mail marketing, search marketing, affiliation marketing, co-registration marketing, and In-Game Advertising. The company also provides various other digital marketing related services, such as digital media planning and buying, ad serving, digital campaign analysis, optimization of digital...

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