Just like its iPhone counterpart that launched last July and saw over 50,000 downloads in its first two weeks, the free app incorporates an Augmented Reality feature to let house hunters search for properties for sale and rent and compare house prices by pointing the phone’s camera at a street to drill down into the company’s 27 million strong property database. Additional ways of accessing the same information include a more traditional list view, along with map-led search.
From there on in, you can locate properties for rent and sale, together with current estimates and historical house prices and other market data. And obviously, having all of this available via mobile makes a lot of sense since house hunting is something that still requires a certain amount of actual leg work. There’s also a “click to call’ or email an estate agent feature, which is where Zoopla presumably gets a kick back.
All in all, Zoopla, which competes with Rightmove and Findaproperty, seems to be going from strength to strength, making acquisitions left right and center, as well as spending big on marketing. And today’s move in on Android is more evidence that the UK startup is keeping a pace on the technology front too.