RockYou Buys UK-Based Social Gaming Startup Playdemic

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, January 13th, 2011

RockYou earlier this morning announced that it has acquired social game developer Playdemic.

Based in Manchester, England, RockYou says Playdemic will operate independently as a subsidiary studio and develop Facebook games for a mainstream audience. Paul Gouge, Playdemic CEO and founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed.

Playdemic’s management team is said to have held senior positions at publishers like Ubisoft, THQ and Eidos. Ian Livingstone, co-founder of Games Workshop and life president of Eidos, was a chief investor in Playdemic. The startup’s been around for roughly a year.

RockYou says it will try and grow the user base for Gourmet Ranch, Playdemic’s first title that is currently playable on Facebook with half a million monthly active users. In the game, players can grow organic crops, raise animals and prepare and serve meals to their friends.

Company: RockYou
Website: rockyou.com
Launch Date: November 2005
Funding: $129M

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranchâ„¢ and the celebrated Zoo Worldâ„¢ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next...

→ Learn more

blog comments powered by Disqus