Online fashion site Fashiolista.com, which was launched in The Netherlands last year at The Next Web conference, has secured over $500,000 in seed funding from Atomico Ventures. Basically, Fashiolista relies on its members to create a catalog of fashion items online.
Via a bookmarklet or browser extension, users can ‘like’ fashion items wherever they find them on the web, thus building a personal profile they can share with others.
The startup says its users hail from more than 100 countries and currently “Love” fashion items at a rate of over 1.000.000 items per month.
In total, its users have handpicked and shared over 300.000 fashion items from over 10.000 different stores & websites.
Dutch Entrepreneurs Marc Schröder and Michiel Muller also participated in the seed round.
(Image below via The Next Web)