TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $2.25 million in Series A funding led by Greycroft Partners with iNovia Capital and undisclosed angel investors participating in the round. This round of funding brings the startup’s total funding to nearly $5 million.
TagMan allows advertisers to manage online marketing tags/pixels (these are pieces of
code used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
TagMan users, which include Subaru and Virgin Atlantic, simple embed a small piece of JavaScript code on a page that needs tracking. All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through TagMan’s web-based interface.
The company says it will use the new funding to develop and release a new version of its technology, to build out its infrastructure and to provide customer support.
TagMan, the first, independent, Tag Management System and truly universal tag which enables large e-commerce businesses, to add, edit or remove any tracking tag or pixel in seconds whilst browsing the web page whilst also controling page speed and privacy challanges. TagMan clients are put back in control of their pixel/tag/data privacy management. They improve independent campaign planning/reporting based on a single view of online customer journeys through real-time dynamic attribution. Founded in 2007, after 3 years in development, TagMan...
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