TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $2.25 million in Series A funding led by Greycroft Partners with iNovia Capital and undisclosed angel investors participating in the round. This round of funding brings the startup’s total funding to nearly $5 million.
TagMan allows advertisers to manage online marketing tags/pixels (these are pieces of
code used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
TagMan users, which include Subaru and Virgin Atlantic, simple embed a small piece of JavaScript code on a page that needs tracking. All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through TagMan’s web-based interface.
The company says it will use the new funding to develop and release a new version of its technology, to build out its infrastructure and to provide customer support.
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. Enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics,...
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