Searchmetrics, a Berlin-based company which works out where you should be spending your budget on SEO and analytics, has secured a growth / C-stage funding round of $6.75 million, led by Paris-based growth capital fund Iris Capital and current investors Holtzbrinck Digital and Neuhaus Partners in Germany.
Searchmetrics was founded in late 2007 and financed by Holtzbrinck Digital in a Seed round financing. In January 2010 Neuhaus Partners joined in a B-round.
The latest round brings the company’s total funds raised to approximately $11 million. The funds will be used for its continued international expansion.
The deal is still pending the approval of German anti-trust authorities but is expected to go through.
Headquartered in Berlin, with subsidiaries and offices in New York and London, Searchmetrics delivers a suite of search analytics available to help companies move their web content into better positions on search engines. Last year it launched Suite 5.9, the latest version of its flagship cloud-based search analytics software for the enterprise, which features Facebook response tracking.
What this deal reflects to me as an observer is the increasing collaboration between continental European VCs to power-up growth stage companies, especially when it comes to international expansion.