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Houseprices.co.uk

Zoopla continues property site roll up – acquires Houseprices.co.uk

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Real estate startup Zoopla continues it land grab today, announcing that it’s acquired Houseprices.co.uk, which when launched in 2005 was one of the first sites to offer free property price data for the UK and is currently the leader in the space. The terms of the deal are undisclosed but, having secured a further £3.25 million in funding in December (adding to the £3.75 million already raised in January 2009), Zoopla would appear to have deep enough pockets to roll up competitors and complementary sites in equal measure – something that it’s already been doing plenty of.

In August of last year, Zoopla acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, along with operating the local ‘propertygazette’ websites bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities. This followed the purchase of the PropertyFinder Group the year before.

In terms of how Housepices.co.uk fits into the mix, the site sees over 1 million visits per month, making it one of the “top 10 most-visited property websites in the UK”, according to the company (citing web traffic measurement company Nielsen). It offers users free access to over 11 million house price paid records in England and Wales for properties that have sold since 2000.

Described as a “natural fit”, Zoopla will, however, keep Houseprices.co.uk as a standalone brand and site but with a link to provide users with “access to local properties for sale, current property value estimates and other features and tools” available via the Zoopla.co.uk website. Estate agents and homebuilders are also said to benefit since ads placed on Zoopla will now see greater exposure and potential leads.

And with all that money in the bank, Zoopla continues to spend big on advertising. A further TV ad campaign kicked off this month following the same theme of tongue-in-cheek anecdotes from house hunters.

  • http://www.greenhouseepc.co.uk Sam Price

    Zoopla’s growth has really impressed me. My family own an Estate Agency in Warrington, UK. I remember getting the first few emails, and pestering calls from these guys.

    Who’d have thought they would be this big!

  • http://twitter.com/propertytalksin vijayprasad

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  • http://twitter.com/propertytalksin vijayprasad

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  • http://eu.techcrunch.com/2011/01/17/zoopla-moves-in-on-android-with-augmented-reality-house-hunting-app/ Zoopla moves in on Android with Augmented Reality house hunting app

    […] and Findaproperty, seems to be going from strength to strength, making acquisitions left right and center, as well as spending big on marketing. And today’s move in on Android is more evidence that […]

  • http://eu.techcrunch.com/2011/01/24/zoopla-gets-more-local-muscle-partners-with-regional-publisher-archant/ Zoopla gets more local muscle, partners with regional publisher Archant

    […] property search engine. As well as operating a number of property websites of its own – many through acquisition – Zoopla already has similar partnerships with MSN, Yahoo, TalkTalk, Sky, Virgin Media, […]

  • http://eu.techcrunch.com/2011/02/07/zoopla-becomes-a-top-100-uk-website-remember-that-tv-ad-campaign/ Zoopla becomes a top 100 UK website – remember that TV ad campaign?

    […] most recently, Zoopla acquired Houseprices.co.uk to complement its own offering. CrunchBase Information Zoopla Information provided by […]

  • Anonymous

    Sam, it is interesting that you thought their e mails anc calls were pestering. I’m trying to start up Letsearch, which is a Lettings only portal.

    any advice on how I should promote it, without pestering.

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