The impossibly named [x+1], which specializes in online targeting technology, has raised $10 million in a Series B round led by Intel Capital. Existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners also participated.
The additional capital will serve to promote adoption of the startup’s media software services and to expand its international reach.
[x+1] provides a so-called “end-to-end Digital Marketing Hub” for advertisers and agencies to optimize engagement rates and lift conversion in both media and on websites.
Its (patented) technology essentially enables delivery of the right ad and content to the right person at the right time.
[x+1] has been around since 1999 and is based in New York.
The company has raised $28 million in funding to date.