Video advertising service PixelFish has just raised $2.1 million in Series B funding according to a SEC Form D filed today. Combined with a $1.4 million Series A round raised back in February this cash brings the company’s total funding to $3.5 million.
Founder John McIntyre won’t give us specific details on the investors in the round other than to say they include himself, co-founder John Zdanowski and executives from AT&T and Microsoft. Floodgate will also be investing and VC Mike Maples (listed on the Form D) will be joining the PixelFish board.
In the same space as Spotrunner and Turnhere, PixelFish helps businesses leverage video as a customer acquisition and conversion tool. CEO McIntyre says he plans on using the money to expand product development and and fund growth, “We see local marketing and particularly video exploding in 2011.”