Needed any more sign that Christmas is upon us? The annual Google and North American Aerospace Defense Command (NORAD) partnership to track Jolly Saint Nick is back in action, starting tomorrow at 2:00 am EST despite the fact that it is already Christmas Eve in some parts of the world.
From the Google Blog:
“There’s one timeless question that we’re proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go.”
The kids love it (Okay who am I kidding? This is really cool). As of tomorrow young and old alike can visit www.noradsanta.org to stalk Santa as he crosses the names of over 6 billion people off of his list. And because it’s the all-seeing GOOG you have multiple “Santa stalking” options. Yes really.
Santa Mobile — Visit m.noradsanta.org or complete the “Santa NORAD” search on Google Maps for mobile.
YouTube – Of course, Santa has a YouTube channel.
Apparently NORAD has been tracking Santa since 1955, hilariously because a telephone misprint in a Sears catalogue misdirected Santa hotline callers to a NORAD higher ups phone line. Google got in on the Santa tracking game in 2004 and partnered up with NORAD in 2007, bringing Google services like Maps, Earth and YouTube into the mix.
Okay seriously, does ANY tech company have more Christmas spirit than Google?
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...