• News Corp. Sells Fox Mobile Group To Investment Firm Jesta

    Wednesday, December 22nd, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    It looks like News Corp. has unloaded its Fox Mobile Group division. According to a release, investment company Jesta Group has acquired Fox Mobile Group (FMG) from News Corporation. Terms of the deal were not disclosed in the release.

    FMG operates a number of mobile services including Jamba, Jamster, Mobizzo and iLove, as well as Bitbop, a recently launched mobile video service and entertainment platform. FMG will become part of Jesta Mobile Holdings.

    We’ve known that News Corp was looking to unload Fox Mobile Group, most recently laying off 15 percent of its staff in Germany. As News Corp shifted its digital strategy, FMG didn’t quite fit within the company (especially since the group wasn’t bringing any meaningful revenue to News Corp).

    The same goes for News Corp’s Fox Audience Network, which was sold to The Rubicon Project a few weeks ago. News Corp also disposed of Rotten Tomatoes, which was sold to Flixster in January. Is MySpace next?

    Company: Jesta Digital
    Website: jestadigital.com

    A leading global entertainment provider, Jesta Digital includes such well-known consumer brands as Jamba, Jamster, Mobizzo and iLove, as well as Bitbop, a mobile video service and entertainment platform launched in the U.S. in early 2010. The company has offices in Berlin, Germany, Beverly Hills, California and New York City, New York and operations throughout North America, Europe, South America and Australia. Jesta Digital is a part of the Jesta Group, a diversified company with a long history...

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