Market America Acquires Bill Gates-Backed Shopping Site Shop.com

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Wednesday, December 15th, 2010

Internet marketing and product brokerage company Market America has acquired Shop.com, an online comparison shopping engine provider. Financial terms of the deal remain undisclosed.

MarketAmerica.com and Shop.com will continue to operate as separate websites through a transition period, and the latter’s facilities in Monterey and Pasadena, CA and London, UK will continue without disruption. The combined entity will have in excess of 650 employees.

Here’s how the acquisition, which expected to be completed by year-end 2010, gets pitched:

The acquisition will combine SHOP.COM’s strength in technology and merchandising, providing customers with the latest, high-tech online shopping, with Market America’s high-touch, personal shopping experience, including the industry’s only unlimited cash back program.

It will expand the current people-powered, relationship-based shopping portal into a content rich destination that informs, entertains and guides customers in their shopping experience.

Ken Goldstein, Chairman & CEO of Shop.com and former managing director of Disney Online, will depart his current role and become a strategic advisor to Market America.

I haven’t been able to retrieve how much venture capital Shop.com has raised since its inception in the late nineties, but its investor roster includes Microsoft co-founder Bill Gates, Amazon.com, Yahoo and Oak Investment Partners.

Company: SHOP.COM
Website: shop.com
Launch Date: September 1997
Funding: $25M

SHOP.COM is a comparison shopping site that makes online shopping easy by offering over 2,000 stores on just one site by shopping with one easy checkout using our OneCart, or by linking off our site and shopping from one of our partner stores. Shoppers can also save money by searching hot deals and coupons, free shipping deals, shopping the sale page, and more.

→ Learn more

blog comments powered by Disqus