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ATI Brand Name Disappears From Latest Radeon Driver Suite

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AMD has released the latest version (10.12) of its Catalyst Control Center driver suite, and there’s something missing: ATI branding! You’ll recall that AMD had decided to phase out the ATI brand name on its Radeon graphics cards (AMD bought ATI several years ago), with the thinking that “Radeon” means more to consumers than “ATI.” Starting with this driver suite, ATI is nowhere to be found.

Version 10.12 of the Catalyst Control Center (actually called Catalyst Control Center 2) looks awfully like Nvidia’s driver software, which is good news. I don’t think too many people really enjoyed the byzantine layout of previous CCC releases. It worked, but it certainly wasn’t user-friendly.

AMD says CCC2 “enables a simplified user experience to help users get the most out of their AMD product.” As long as I can disable Crossfire with the tick of a box I’m happy. Good Old Games don’t tend to work well in dual GPU mode.

The release notes of the new release can be found here.

Do we mourn the loss of the ATI brand name? I’m not sure what the official community reaction is here.

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