eBay is setting records in terms of mobile sales this holiday season, announcing that yesterday was the marketplace’s biggest shopping day ever via mobile phones in terms of gross merchandise value (also known as GMV, the total sales dollar value for merchandise sold through eBay). eBay mobile GMV grew by 127 percent to $5 million in the U.S. and 165 percent globally to $13 million on Sunday, Dec. 12 from the same Sunday last year.
In the U.S., eBay mobile GMV was up 38 percent on what eBay is now referring to as “Mobile Sunday,” compared to sales on Cyber Monday this year. In terms of which products performed the best in terms of volume of sales, clothing and accessories topped the list followed by Cars & Trucks and Jewelry & Accessories.
The top five U.S. states by sales volume including California, Pennsylvania, Florida, Indiana, and Ohio. At the peak of yesterday’s shopping frenzy in the U.S. on the marketplace (1:00 p.m. to 4:00 p.m. EST), eBay saw more than 9,500 transactions per hour.
Of course, eBay has been making a big push to launch and promote its new mobile offerings in time for the holiday season. And as more consumers look to their mobile phones as a way to search and shop for products, eBay is gaining more traffic to its apps. eBay’s primary iPhone app has seen over 13 million downloads, and its suite of apps have been downloaded 30 million times.
It’s good news for eBay that sales have continued to increase from Cyber Monday and Black Friday, which tend to be peak days for many retailers. The e-commerce giant adjusted its forecasts for the year following the Thanksgiving holiday, stating that it will see over $1.5 billion in mobile sales through its marketplace.