• Moodstocks App Is Stickybits Without The Barcodes

    Friday, December 10th, 2010

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    We ran into Dennis Brulé at LeWeb this week, Brule is a French entrepreneur and part of the team behind the Paris-based Moodstocks, which focuses on products that use image search including Moodstocks Contacts, Moodstocks Shopper and Moodstocks Notes.

    Using a smart phone image recognition technology that Brulé and co-founder Cédric Deltheil have been developing for 4 years, the sparse Moodstocks Notes iPhone app allows you to check into objects like books, CDs, posters, flyers and wine labels by taking a photo, like Sticky Bits except without the barcodes. All you have to do is download the app and take a picture of an object in order to both add and see notes that other people have written.

    The Moodstocks technology relies on extracting a specific signature for each image and then matches the signatures despite extraneous variables like lighting changes, etc. If you take photos of a DVD, Moodstocks will match the images to pictures other people have taken of the same DVD, even though it’s not the exact same one.

    Moodstocks currently has a 500K Euros in angel investment from European investors. You can watch video of Brulé demoing the app below (excuse the quality) and download it here.


    Company: Moodstocks
    Website: moodstocks.com
    Launch Date: July 2008

    Moodstocks bridges the physical and digital worlds thanks to smartphone image recognition. We provide an API and a ready-to-use cross-platform SDK so that any developers can integrate scanning in minutes. Our award winning platform is robust, real-time and scalable. Give it a try!

    Learn more

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