We ran into Dennis Brulé at LeWeb this week, Brule is a French entrepreneur and part of the team behind the Paris-based Moodstocks, which focuses on products that use image search including Moodstocks Contacts, Moodstocks Shopper and Moodstocks Notes.
Using a smart phone image recognition technology that Brulé and co-founder Cédric Deltheil have been developing for 4 years, the sparse Moodstocks Notes iPhone app allows you to check into objects like books, CDs, posters, flyers and wine labels by taking a photo, like Sticky Bits except without the barcodes. All you have to do is download the app and take a picture of an object in order to both add and see notes that other people have written.
The Moodstocks technology relies on extracting a specific signature for each image and then matches the signatures despite extraneous variables like lighting changes, etc. If you take photos of a DVD, Moodstocks will match the images to pictures other people have taken of the same DVD, even though it’s not the exact same one.
Moodstocks currently has a 500K Euros in angel investment from European investors. You can watch video of Brulé demoing the app below (excuse the quality) and download it here.
Moodstocks bridges the physical and digital worlds thanks to smartphone image recognition. We provide an API and a ready-to-use cross-platform SDK so that any developers can integrate scanning in minutes. Our award winning platform is robust, real-time and scalable. Give it a try!