That Was Quick: eBay Adds Milo Results To Mobile 'RedLaser' Apps

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Tuesday, December 7th, 2010

Well, that didn’t take long. Ecommerce giant eBay is already adding local shopping results from Milo, a startup it has just acquired, to its RedLaser iPhone and (freshly released) Android applications.

RedLaser is eBay’s very own barcode-scanning application (at least since they acquired its makers), and thanks to the integration of Milo, people can now use it to instantly discover, through a single scan, which nearby retailers have which products in store, and at what price.

Milo has data from approximately 50,000 stores all across the United States.

eBay failed to mention how many downloads its RedLaser apps have seen to date, but it did boast about total downloads tripling since June of this year (when the RedLaster acquisition was announced).

The company is today formally launching RedLaser for Android, although it will release the SDK for the platform at a later time.

Both the Android app and iPhone app are free of charge.

Company: Milo
Website: milo.com
Launch Date: 2008
Funding: $4.95M

Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and...

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Company: eBay
Website: ebay.com
Launch Date: September 1, 1995
IPO: February 10, 1998, NASDAQ:EBAY

Founded in 1995 in San Jose, CA, eBay connects millions of buyers and sellers globally in the world’s largest online marketplace, utilizing PayPal to ensure secure transactions. The company also operates specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. eBay items can be sold either via a silent auction, in which users input the maximum price they are willing to...

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