Shoutlet, provider of a social media management platform, this morning announced it has raised $6 million in Series B funding.
The investment was led by (customer) American Family Insurance, and adds to $3.2 million in previous funding.
The startup’s original backers, Origin Ventures and Leo Capital Holdings, both participated in the new round.
Shoutlet’s centralized platform boasts Facebook and Twitter management, Social CRM, and widget building capabilities for companies to leverage promotions, coupons and sweepstakes and streamline social media outreach through a single interface.
Additionally, the platform enables mobile marketing, social commerce and real-time campaign analytics.
Shoutlet is an enterprise social marketing platform. It includes: Social Switchboard™ The first trigger-based campaign publishing tool in the social marketing space, Social Switchboard uses pre-scheduled markers and milestones to trigger automatic changes to content across multiple social networks. Social Canvas™ Social Canvas is a professional-level design tool. Companies create interactive Facebook custom tabs, HTML5 pages, and web apps - no coding required. Web Apps and Contests Shoutlet includes promotions, sweepstakes, web apps, and modules designed to increase engagement. Social CRM Shoutlet Social CRM is...
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