The investment round was led by Bill Cesare, who led the company’s initial investment round in late 2009.
Others participating in the round include Angel Street Capital and unnamed private investors.
DiJiPOP was launched just over a year ago out of Betaspring, a Rhode-Island based tech startup incubator. The company employs 9 people, including executive team members, and plans to use the funding to ramp up sales and marketing efforts and product development.
DiJiPOP’ basically aims to automate the digital shopper marketing process, enabling retailers to run both paid and non-paid marketing programs on their ecommerce websites.
The startup’s on-demand platform lets retailers dynamically create product ads and manage, analyze and optimize campaigns in real time.
DiJiPOP is a shopper marketing technology company that powers on-demand digital merchandising and advertising in any retail environment. We power monetization and optimization of digital shelf space for retailers and their consumer brands or advertisers. Our turn-key â€œplatform-as-a-serviceâ€ B2B solution matches retailersâ€™ digital shelf space with manufacturer and advertiser marketing dollars, allowing retailers to monetize traffic and advertisers to increase awareness at the digital point-of-purchase. Â We empower both retailers, consumer brands, and advertisers to take control of their digital...