Intuit-owned Mint.com is beginning its international expansion today with the launch of its personal finance platform in Canada.
Canadians can access Mint at Mint.com/Canada. The main difference between the Canadian version of Mint.com is that it connects to both Canadian banking financial institutions and U.S. banks and credit unions. Canadian users will still be able to aggregate financial accounts and transaction information, categorize spending, access personal financial data and more. Mint.com’s mobile apps for iPhone and Android will also be available on the iTunes Canada app store and Android Market.
The main barrier to Mint.com’s international expansion is bringing non-U.S. financial institutions onto the platform. But once Intuit does this, I’m fairly certain Mint.com will be able to see a significant growth in the number of users outside the U.S. Currently, Mint.com has 4.5 million users and connects to 16,000 financial institutions.
As Aaron Patzer, vice president and general manager of Intuit Personal Finance and founder of Mint states, “Our Canadian launch is just the beginning of Mint.com’s global expansion.”
Mint.com is a free online personal finance service that is aimed at being “easy and secure way to manage and save money online.” The service is accessible anywhere, anytime over the web. Launched in September, 2007, the company states that Mint.com has over 1 million users, making it the largest and fastest growing service of its kind. Mint.com has received top awards from Kiplingers, Money and PC World magazines and is PC Magazine’s Editors’ Choice. Mint.com was acquired by...
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