This guest post is written by Charles Yim, Manager of Google Mobile Partnerships. Yim worked on the business development team of mobile ad network AdMob, which was acquired by Google in 2009 for $750 million. He now manages strategic partnerships within the games industry as part of Google’s mobile display advertising business.
Would you open a store without preparing for anything beyond its grand opening? Of course not. You need to plan for success; this is true of all businesses, including mobile. People often tell me about their “great app ideas” but when I ask them what their plans are post-launch, they usually don’t have a good answer. It’s like having a ribbon-cutting ceremony for your new store and expecting everything to just take care of itself from there.
App developers need to understand that there’s more to a successful app than just a good product and a launch. Having a solid product is a great starting point but it’s precisely that — a starting point. To cultivate success, you need to develop a business plan, think through marketing, distribution, monetization, and plan for the evolution of the product itself months down the road. If you want to succeed, you need to understand that you aren’t just building an app; you’re building a business on mobile.
Working with mobile developers to build businesses has been an incredibly rewarding and satisfying experience. I am excited to see that hundreds of developers in the AdMob network are on track to earn more than $100,000 annually. And that’s just the revenue they earn from us! These developers prove that sustainable businesses can be built on mobile. We’ve spotted a few trends that have enabled these developers to turn their ideas into very successful mobile businesses. Here are our 8 tips to building a business with your mobile app.
For those who still say mobile is “emerging”, I say mobile is here. It’s clear that app developers of all types, from individuals to large corporations, are building fast growing and sustainable mobile businesses. It’s still a wide open playing field, but competition is only going to increase. So, think about all the other app developers fighting to reach the same users that you are, and figure out how to be smarter, faster and more innovative than “the next guy or gal.”
Charles is a technology and digital media professional with investing and operating experience across a range of seed stage, private venture-backed and publicly traded technology companies. Charles is Chief Operating Officer at PlayHaven, where he is responsible for the growth and health of the global business. He is also a venture partner at e.ventures, covering mobile, consumer internet and software investment opportunities. Previously, Charles was Head of Mobile Application Partnerships for Google’s display advertising business in the Americas; leading the...
AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers. Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks. AdMob was acquired...